Founder & CEO of JoTo Public Relations
How PR can reach your consumers through avenues that marketing cannot touch.PR is all about presenting your company in a way that is not possible with advertising which is one of the many reasons PR is significantly different than marketing. PR and marketing are both essential to the sustainability of your business and a top-notch PR professional knows how to integrate both units to position your company as you envision it and create a great return on investment.
So if the two units are completely different, how do you integrate them to produce a great result? Ah…..that is the power of an experienced PR professional so if you do not already have one on board you should start considering hiring a competent Public Relations company that knows how to do this. Meanwhile, here are a few tips on how to integrate marketing and PR and the effect it can have on your company when implemented correctly.
PR today is typically being done wrong - find out the right way to use PR for business success.If you are asking yourself whether or not you really need a PR company it is probably because you are among the high percentage of people who view PR as a gamble because you never really know what results you are going to get for the money you invest. This perception may have transpired because you had a PR professional in the past that did not really understand the industry or you worked with a PR company that had no idea how to put together an effective PR campaign that would ensure an increase for your return on investment.If you do not know what to look for in a PR company, the chances are better that you will get a company that creates a lot of busywork for your business without getting any results. One the other hand, if you know how to choose a PR company that knows the industry inside and out you will be astounded by the results they can produce for your business. Here are a few tips on how to choose an accomplished PR company that will get results:
How using PR can help the launch of a new product hit the stratosphere a lot faster.There are a lot of people who are under the false impression that PR is just about marketing and advertising a new product and they do not realize that it plays a much different role than that. PR is a separate technology to marketing, and is vital to ensure that a new product launch is successful. In fact, it is imperative that PR flank your marketing efforts and set the stage for better receipt of your sales message. As we previously discussed in this series, PR and marketing go together however there is a significant difference between the two concepts. PR should be used before a product launch - in tandem with your marketing strategy - to establish the perception of trust in your target markets’ minds, before your sales promotion hits. Marketing is the actual launch and promotion of your product. Great PR paves the road that will lead you to the proverbial pot of gold at the end of the rainbow - an excellent PR professional will use strategic planning in PR, which is very valuable to your product launch and marketing tactics in a number of different ways.
If used correctly, PR can boost a company’s bottom line.A recent study showed that a large percentage of the business entrepreneurs have misunderstandings about the purpose of PR and its relationship to marketing. Some thought PR was about drawing attention to your business and getting it well known, while others believed it is the actual advertising of your product or service.As you can see there is some confusion and misconceptions about Public Relations and its relationship to marketing - whether it is marketing…or something else. The two concepts go hand-in-hand, but by the same token they are very separate entities.Despite the wide misunderstanding, the majority of businesses surveyed would like to have their companies well known and held in high regard. There is no better way to create that kind of reputation, than with PR. So let’s figure out what PR’s real relationship is to marketing, and how you go about doing this.
Marketing without PR is like steak without salt!
Without PR your marketing engine has to work too hard.
PR done right should make people more interested and more comfortable in doing business with you. Period. If your PR is not doing that - it's being done wrong.
So get smart in this New Economy - get PR!
Marketing without PR is like steak without salt!
Without PR your marketing engine has to work too hard.
PR done right should make people more interested and more comfortable in doing business with you. Period. If your PR is not doing that - it's being done wrong.
So get smart in this New Economy - get PR!
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