Founder & CEO of JoTo Public Relations
After managing Public Relations for an Inc 500 company for several years Karla Jo Helms was ready to launch out onto her own and bring her unique take on PR to businesses both large and small. “PR is a powerful tool that can garner wide acceptance and delve into arenas that marketing cannot touch,” says Karla Jo, Founder and CEO of JoTo PR.
Helms got her start creating and implementing PR Strategies for entrepreneurs and developed a keen eye for how to hone in on the best use of PR to increase the Return on Investment of one’s marketing dollars.
Helms' ability to attain critical mass by utilizing all methods of PR allows her to put together complete strategies for clients that attain measurable results. A background in sales, business management and media relations has given her a well-rounded understanding of how to harness the power of PR for business...the end result being a wider sphere of influence and the invaluable commodity of goodwill garnered on a broad basis for her clients.
You can visit her at www.jotopr.com
Marketing without PR is like steak without salt!
Without PR your marketing engine has to work too hard.
PR done right should make people more interested and more comfortable in doing business with you. Period. If your PR is not doing that - it's being done wrong.
So get smart in this New Economy - get PR!
Marketing without PR is like steak without salt!
Without PR your marketing engine has to work too hard.
PR done right should make people more interested and more comfortable in doing business with you. Period. If your PR is not doing that - it's being done wrong.
So get smart in this New Economy - get PR!
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