Founder & CEO of JoTo Public Relations
Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13% anticipate lower revenues. About half of the member agencies experienced double-digit growth, with figures consistent across all revenue categories. Other study findings include:
Over a third (35.5%) of agencies anticipate higher budgets in 2012, up from only 21.8% in the Council’s Q3 survey.
More than 60% of agencies reported increased head counts at the end of 2011 as compared to a year earlier. A majority of firms anticipated boosts in hiring, while fewer than 10% predicted reduced hiring.
Almost two-thirds of firms reported a swelling in the mid-ranked account executive/account supervisor categories, while half reported hiring in the entry-level positions and 46% in VP/senior VP. A third of all agencies planned to increase the ranks of non-traditional hires coming from outside public relations.
About three-quarters of the agencies expect growth in social media, while over a third also expect growth in business-to-business, corporate communications and issues management.
Source: Council of PR Firms
Marketing without PR is like steak without salt!
Without PR your marketing engine has to work too hard.
PR done right should make people more interested and more comfortable in doing business with you. Period. If your PR is not doing that - it's being done wrong.
So get smart in this New Economy - get PR!
Contributed by Karla Jo Helms
Marketing without PR is like steak without salt!
Without PR your marketing engine has to work too hard.
PR done right should make people more interested and more comfortable in doing business with you. Period. If your PR is not doing that - it's being done wrong.
So get smart in this New Economy - get PR!
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